Should Stadiums be renamed?
By Ana on Nov 5, 2007 in 2014 World Cup
Word was out today that Brasileirao Champions, Sao Paulo, were thinking of renaming their current stadium, Morumbi, in order to get it ready to go for the 2014 World Cup in Brazil. The practice is common among big teams like Bayern Munchen, whose stadium became the beautiful Allianz Arena, and for England’s Arsenal, whose home is the Emirates Stadium.
It makes sense that the team doesn’t have enough money to redo an entire stadium, so getting a sponsor would be a blinding success.
I don’t necessarily condemn the switch of naming rights as it builds brand new beautiful stadiums. On Morumbi’s case, everyone knows it is Sao Paulo’s pitch so a change in name would just take time for people to get used to. Whomever chooses to reform the Tricolor home, should be doing a great job and getting great brand exposure. Fans will be able to enjoy a nice brand new stadium.
But do you, as a fan, think that selling naming rights is fine?
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BRAZIL CAPITAL STADIUM | Feb 20, 2008 | Reply
Brazil Capital Stadium, expertise in projects of naming rights, for 2014 World Cup in the Brazil, search partner´s development and construction of stadiums in the Brazil and Latin America.
Sady Brum
President
BRAZIL CAPITAL STADIUM | Mar 23, 2008 | Reply
Brazil Capital Stadium and Sport Club Internacional announced mandate for naming rights of the new stadium in reform for 2014 World Cup in the Brazil. Very sponsors are studing the possibilities of business, say Sady Brum, president BCS Arena Naming Rights firm with expertise this deal.