Every World Cup has a poster. And it won’t be any different with World Cup 2010 in South Africa. The official poster was announced today, in Durban, and it has something no other has had: Eto’o’s sillouete. The Cameroon player was chosen to personify the African continent and is the new poster boy for South Africa 2010.

FIFA president Joseph Blatter says Eto’o is one of the most loved players in the continent (and in Spain), so no one better to give a human face to the beautiful game than Ronaldinho’s buddy.Can you see Eto’o here? I can (now, after the explanation).